KATIN PRO/AM TEAM CHALLENGE SECURES PRIMO AS PRESENTING SPONSOR

HUNTINGTON BEACH, Calif., Dec. 23, 2009 – Katin is pleased to welcome Primo Island Lager as the presenting sponsor to the legendary Katin Pro/Am Team Challenge. Primo is Hawai’i's original beer dating back to 1897 and the perfect compliment to the legacy of  Katin Pro/AM Team Challenge.

The camaraderie-driven event, set to return to the north side of the Huntington Beach Pier for two days between Jan. 12-17, brings top industry brands and surfers together to compete as teams and individuals for more than $28,500 in cash and prizes.

Last year, Team Hurley took top honors with Brett Simpson earning the individual championship and Rob Machado coming in runner up. Reef, Darkride and Fox finished in second, third and fourth, respectively, and will be looking to better that this year. Other top individual performers last year included Chris Waring (Reef), who finished in third, and Jesse Evans (Darkride), who finished in fourth.

As a unique low-pressure event, the world’s top surfers have historically flocked to compete alongside their brethren. Past winners have included World Champions Shaun Tomson, Tom Curren, Martin Potter, Sunny Garcia and Kelly Slater.

The events return last year, after a 10-year hiatus, proved hugely successful and memorable with some of the top names in surfing in the line up including 2009 US Open Champion Brett Simpson, Rob Machado, Kolohe Andino, Shaun Ward, Mike Losness and Chris Waring.

Both days of competition will be webcast live with expert commentary and on-air giveaways from Peter “PT” Townend and the voice of professional surfing Dave Stanfield.

Registration is still open for the Katin Pro/Am Team Challenge; visit www.katinusa.com for more information.

Special thanks to Katin Pro/Am Team Challenge sponsors: Katin USA, Primo, Jack’s, Surfing Magazine (surfingthemag.com), Hook-up Wireless, Cushe Footwear, Future Fins, Thumbwrestle Communications, Oceanaire Sportswear, Shorebreak Hotel, Fred’s Mexican Café, Toyota of Orange and Kicker.

For more information, history, schedule, and a live website during the event, visit www.katinusa.com and www.facebook.com/katinusa. For text alerts and a chance to win a Katin prize package, text KATIN to 53137.

About Katin
Kanvas by Katin was founded in 1959 by Nancy Katin in Surfside, Calif., when she and her husband Walter transformed a canvas boat cover business into one of the nation’s first surfwear brands, specializing in high quality surf trunks.  Currently a core surf company, today the Katin brand is carried in surf shops and specialty stores throughout the U.S. and worldwide.  More information is available at www.katinusa.com.

Media Contact:
Dawn Hamilton
KHPR
310-295-1189 x1
dhamilton@khpublicrelations.com